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"If you dont have time to do it right, when will you have time to do it again?" ...Joe Verde
"I understand that a BDC isn’t the best way to handle the development of a dealership's business long term. It is however the fastest way to make an impact on your sales and customer retention and also assist in increasing your Customer Satisfaction Index. You have to have to be heading in the right direction, if you ever plan on getting where you want to be"... Joe Ingram Some things to consider... Is your Dealership the one you dreamed it would be when you bought it? Are you tired of allowing your dealerships net profit to be sucked up by your advertising budget, and your staff's inability to capitalize on the opportunities you provide them. Wouldn’t it be nice to see a significant return on your investments? 562.254.8526
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| | For years now, one name is synonymous with successful Automotive Dealerships BDC's and that name is Joseph Ingram.
I was fortunate enough to get into the automotive business in the year 2000. I was introduced to the concept of the BDC at that time. I’ve learned the proper way to create, design, and implement a successful BDC. I have created and assisted in the creation of many successful centers; Toyota of Cerritos, Lexus of Cerritos, Toyota of Irvine, Claremont Toyota, Capistrano Toyota, House of Imports, etc. | | | | | | Why a BDC in your Dealership? You realized that 90% percent of your advertisement dollar is directly affected by how well your sales associates handle the phone... What do I mean? You spend 20K to do a special promotion to increase unit sales, you are going to get either foot traffic or phone traffic, if you are able to close 20% of your foot traffic, that leaves another 80% that left without buying. You have to follow up with them on the phone to get them back into to buy a car/boat/RV/motorcycle. So, if they call into to see what the sale is about, or they leave without buying, your salespeople’s skills on the phone are the only thing that makes a return on your investment. How do I capitalize on the Internet Leads I get now? You have to have a department dedicated to the answering and follow up of those leads. The average internet shopper is 6 weeks out of making a decision. That is significantly longer than the floor traffic that hits your store- 90% will buy within a week of visiting your store. 85% of the people out there are doing research on the product or your dealership before they get to your store, so how well you handle the internet customer is crucial to your success. You need a detailed process, and the proper staffing to handle it. Remember one crucial step - sales people are there sell, and they don’t get paid unless they do. We can over come that problem with a properly set up BDC. | | |
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